The Good, the Bad & the Ugly designs
February 20, 2015
It seems almost quaint when an organization, company or retailer does not have an up-to-date website with at least location and hours listed (though for those who are more Luddite-minded, this lack of website may seem a draw). Likewise, in an era of nearly ubiquitous smartphone use, a site should also be mobile-friendly. Despite the fact that these seem like obvious points, there are some for whom site design is simply not a priority, and little attention is paid to user interface. In 2014, it is easy to break down sites into three categories: the good, the bad, and the ugly.
Starting with what constitutes a bad site is best because bad site designs are unfortunately not uncommon, and they are quite glaring when seen. A bad site might have out-of-date or incorrect information, showing that it has not been updated in some time. Poor functionality might mean that even an aesthetically pleasing site is nearly impossible to actually use. Many sites in the bad category use poor or clashing fonts, which is both instantly noticeable and easily remedied. In general, minimalism is a tenet to live by when it comes to site creation: clean lines, only basic information, and making sure user interface does not consist of a cluttered site with outdated links.
A close cousin to the truly bad website is the useful, but nonetheless ugly, site. While being technologically sound and filled with helpful content, these sites appear to need a remedial course in basic design principles when you happen upon them. They may use a font that does not lend itself well to the web (Comic Sans is always the easiest example). Color schemes may be either poorly matched or simply overwhelming, and site designers would be wise to avoid anything that comes close to neon. Ugly sites may also take the “blast from the past” approach and use garish GIF files or clip art that has no business on a modern site. Though ugly sites are technically a step up, they should hardly be the goal of a dedicated designer.
Luckily for anyone who needs a new site for their business, it’s easier and affordable than ever to have a site that qualifies as “good.” Information should be laid out logically, and designers should remember that simpler is often better: just a few pages, gentle colors, and standard fonts such as Helvetica and Optima are ideal. It is a good idea to have one employee in any organization functioning as a full-time webmaster to keep up with changes that need to be made to the site, to fix any problems with functionality as quickly as possible, and perhaps even manage social media accounts too. Someone who is more hesitant to get involved in the business of designing his or her site personally might hire our design & development team. Jump on a call to YPSOURCE and meet the Good team!